Samsung introduces an innovative home entertainment idea
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To show how its line of televisions for 2023 is best suited to changing consumer needs in terms of lifestyle, Samsung Gulf Electronics introduces the Smart House of Entertainment concept in Dubai. With the help of an exclusive range of ultra-large screens and transparent intelligent connectivity that puts the television at the center of the smart home experience, Samsung proved during an exclusive event in Dubai that it is at the forefront of innovation in home entertainment.
Samsung has maintained its dominance in the television industry for close to two decades thanks to the priority given to premium smart TVs. According to data from the Omdia Research Center, Samsung once again controlled the global television market in 2022, holding the top spot for the 17th consecutive year.
Samsung unveiled the Smart House of Entertainment idea at a lavish residence in Nikki Beach, Dubai. This four-part idea gives visitors a glimpse of the top-tier entertainment experiences Samsung's 2023 television lineup has to offer.
Each piece showcases several intelligent television models, including the Neo QLED 8K, the OLED, the Freestyle, the Frame, the Serif, and the Sero. The Samsung SmartThings technology is installed in every piece of furniture, turning the television into the home's intelligent hub. Although many living rooms already have televisions in every room, the Smart House of Entertainment experience shows how Samsung enables every member of the family to benefit from powerful and intelligent technology, providing a customized entertainment experience.
The idea of an intelligent home is in line with the growing interest that users have in such homes. Samsung demonstrates how users may create an intelligent, need-specific way of living by connecting various devices and appliances across the entire house.
Head of Visual Display Group at Samsung Electronics Middle East and North Africa, Mustafa Sadick, stated: "Thanks to innovation and close attention to customer needs, Samsung continues to rule the industry as the leading manufacturer of televisions worldwide, particularly in the large-screen segment. With the Samsung Smart House of Entertainment idea, we can show how we make it easier for our customers to access sophisticated, cutting-edge technological experiences. Our content partners play a key role in the Samsung TV offering in this effort, and we will continue to collaborate to provide the best customer experience and content for everyone.
The guests' access to the best Arabic content on Shahid from the salon was made possible by the Neo QLED's 98-inch display, which instantly turns the space into a home theater. It is powered by the Neo QLED 4K and has Mini LED Quantum, which generate a billion colors and a sharp contrast with 1.5 times more lighting zones than Samsung's Quantum Matrix technology. Dolby Atmos, Object Tracking Sound Pro, and Symphony 3 combine to create a realistic sound that brings everything together.
Video game enthusiasts had a remarkable experience with the Neo QLED at the Gaming Zone powered by Xbox. The television is equipped with Motion Xcelerator Turbo+, which gives life to games and movies at high speeds. It also provides smooth visuals at fast frame rates, as well as content that can be connected to a PC. The Freestyle projector offers simple connectivity with a computer or gaming console, turning any flat surface into a 100-inch Full HD gaming screen.
The Samsung game bar on the 2023 Neo QLED 4K is equipped with useful information such as the current rate of rafraîchissement and entry threshold to enable gamers to fully enjoy their games. Additionally, players may change the screen's aspect ratio to enlarge their field of vision for a more captivating experience.
The OSN-fed salon gave guests the chance to learn more about how the 2023 OLED 83" offers a striking contrast, amazing sound, and vibrant colors. The Quantum Dot-enhanced OLED+ Quantum HDR exclusively offers a remarkable contrast, a spectacular sound, and vibrant colors, elevating the content of the OSN+ to a higher level. Regular content is transformed into 4K colored videos using the potent IA processing technology, and Dolby Atmos audio provides an immersive sound.
The main room gave guests a chance to relax in front of STARZPLAY content on The Frame 75′′, which combines the cutting-edge technology and high picture quality of a Samsung QLED 4K with the option to customize the elegant frame to match the home's decor. When night falls, The Frame transforms into a genuine exhibition of personal artwork, showcasing some of the most well-known works ever created and chosen by Samsung in association with renowned museums and galleries.
Through the innovation of its products, Samsung encourages the market for premium televisions by luring more content partners into its entertainment ecosystem. During the Samsung Smart House of Entertainment event, regional and global partners like STARZPLAY, Anghami, Shahid, OSN, Disney+, YouTube, and Microsoft Xbox worked with Samsung to present their blockbusters, focusing on the cutting-edge visuals of the new QLED and OLED, on the faithful reproduction of colors, and on a high-quality sound environment. Samsung leads the industry in terms of partnerships at the content level by maintaining these successful partnerships and providing more alternatives for customer entertainment.
Samsung offers its customers the best entertainment experiences while still catering to their needs thanks to even bigger and more powerful screens. According to the Omdia report, Samsung will dominate the ultra-large television market globally in 2022, with market shares of 36,1% and 42,9% for televisions larger than 75 and 80 inches, respectively. Samsung has maintained the largest share of the market in terms of revenue, or 48.6%, for high-end televisions with prices over $2500.